Excerpt from

Broadcast, June 7, 2002 
 
 

Newsnight also learned more about the alleged internet dirty tricks campaign. As soon as Chapela's paper was published attacks on him started to appear on the Internet. His supporters suspected a PR company called the Bivings group - which helps Monsanto with its Internet work - was using a new technique called viral marketing. On its website, Bivings advised: "there are some campaigns where it would be undesirable or even disastrous to let the audience know that your organisation is directly involved". 
 

Chapela's supporters claim to have tracked down several examples of messages that purport to have come from concerned individuals but appear to originate from Bivings computers. Bivings told us one email did come from someone "working for Bivings" or "clients using our services", but they deny running a secret campaign. 
 

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Web of Deceipt Index