1 May 2002
PR WATCH - THE WEEKLY SPIN: MAY 1, 2002
The Weekly Spin, Wednesday, May 1, 2002
Sponsored by PR Watch (www.prwatch.org)
The Weekly Spin features selected news summaries with links to further
information about current public relations campaigns.
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THIS WEEK'S NEWS
1. Berman Floats to the Top
2. Biotech Bias on the Editorial Page
3. Social Responsibility Meets Ronald McDonald
4. Monsanto's Web of Deceit
5. Silencing the "Singer of the Wars"
6. Mad Cow USA? Young CJD Deaths Seem On the Rise
7. Coverup at the World Trade Center?
8. Managing the Enron Meltdown
9. Philip Morris Sheds Its Skin
10. US Media Interests: Champions of Profit, Propaganda and Puffery
11. 'Chernobyl-on-the-Hudson' Hires Burson-Marsteller
12. Terrible Tales: The Media and the Mideast
13. "Perception Management"
14. ActivistCash.com Picked for USA Today Hot Site
15. Endorsements for Sale
16. Milwaukee Sewerage Drops $3-million PR Plan
17. Beer and Terror Don't Mix (But What About Buying Gas for An SUV?)
18. EPA Boots a Whistleblower
19. U.S., Oil Companies Oust Climate Change Scientist
20. Waging Peace on the Internet
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1. BERMAN FLOATS TO THE TOP
http://www.thehill.com/032002/rss_top.shtm
Tobacco, booze and restaurant industry lobbyist Rick Berman is sending
around a news release crowing about being included in this year's list
of "star rainmakers" in Hill magazine, a publication for Washington insiders
"aimed at the 100 senators, 435 House members, 40,000 aides and tens of
thousands in the influence industry whose work affects the lives of all
Americans." Berman has also received two "pollie" awards from the American
Association for Political Consultants for his attacks on People for the
Ethical Treatment of Animals and his ActivistCash.com website, which spreads
misinformation about activist groups ranging from Greenpeace to Mothers
Against Drunk Driving. For more details about Berman's web of front groups,
check out our report in the Impropaganda Review section of this web site.
More web links related to this story are available at:
http://www.prwatch.org/cgi/spin.cgi?date=April%202002#1020225374
2. BIOTECH BIAS ON THE EDITORIAL PAGE
http://www.foodfirst.org/media/press/2002/biotechbiasreport.html
U.S. news media are overwhelmingly biased in favor of genetically modified
(GM) crops, according to a survey of major newspapers and weekly newsmagazines
conducted by Food First. "A search was made to find all opinion pieces
over a two-year period from September 1999 through August 2001," reports
Nick Parker. "We found a four to one (81.58% to 18.42%) ratio of opinion
pieces favoring genetically modified crops and foods compared to those
opposing them or taking a generally critical stance." Moreover, the arguments
used to support GM crops are "the same arguments used by the biotechnology
industry in their advertising campaigns. We were very disturbed to find
an overwhelming lack of attention to widely expressed doubts concerning
these arguments. ... Rather than taking a balanced view of facts and arguments
for both pro- and con- positions on the issue of GM foods and crops, the
media appears to follow the lead of industry advertising and public relations
in a lock-step fashion."
3. SOCIAL RESPONSIBILITY MEETS RONALD MCDONALD
http://www.foodfirst.org/media/press/2002/mcdresponsibility.html
On April 14, McDonalds issued a self-congratulatory Report on Corporate
Social Responsibility, boasting that it is "working with experts" such
as The Natural Step to address concerns about "globalization, nutrition,
and the environment." But according to author and leading Natural Step
advocate Paul Hawken, the report is "a low water mark for the concept of
sustainability and the promise of corporate social responsibility. It is
a melange of homilies, generalities, and soft assurances that do not provide
hard metrics of the company, its activities, or its impacts on society
and the environment. ... The McDonald's Social Responsibility Report is
like Ronald McDonald - a fantasy. It presupposes that we can continue to
have a global chain of restaurants that serves fried, sugary junk food
that is produced by an agricultural system of monocultures, monopolies,
standardization and destruction, and at the same time find a path to sustainability.
... Nothing could be further from the idea of sustainability than the McDonald's
Corporation." Hawken has compiled a list of issues that McDonald's did
not deal with in its report.
More web links related to this story are available at:
http://www.prwatch.org/cgi/spin.cgi?date=April%202002#1020151970
4. MONSANTO'S WEB OF DECEIT
https://ngin.tripod.com/deceit_index.html
"Anti-GMO (genetically modified organism) scientists and activists
are increasingly having their credibility attacked through a campaign orchestrated
by the biotech industry," investigative reporter Andy Rowell writes. In
two in-depth stories Rowell and Jonathan Matthews, of Norfolk Genetic Information
Network, examine the dirty tricks Monsanto has played to promote its gene
altered food. Employing an international PR firm called the Bivings Group
who specialize in "internet advocacy," Monsanto has trashed peer-reviewed
scientific research to undermine and manipulate the scientific debate on
genetic engineering.
5. SILENCING THE "SINGER OF THE WARS"
http://www.latimes.com/news/printedition/asection/la-000030509apr29.story
"To generations of Israeli fans, Yaffa Yarkoni has been 'the Singer
of the Wars.' Whenever troops marched into battle, they could be sure Yarkoni
would follow. Clad in fatigues, she raised spirits at the front with her
rousing renditions of patriotic songs," writes Mary Curtis. But after Yarkoni,
now in her 70s, publicly criticized the recent Israeli army actions in
the West Bank, she was denounced by government ministers, targeted with
a boycott, and "received so many hate calls, her daughter said, that she
is now too frightened to appear in public." She is only one victim of a
national mood in which "anything that is not the official line is considered
treachery or betrayal."
SOURCE: Los Angeles Times, April 29, 2002
6. MAD COW USA? YOUNG CJD DEATHS SEEM ON THE RISE
http://www.usatoday.com/usatonline/20020429/4066573s.htm
Two young Michigan men have died from a mad cow-type disease called
"sporadic Creutzfeldt-Jakob Disease (CJD)." The men did not die of actual
British mad cow disease, called new variant CJD or vCJD in humans. No one
knows what caused their sporadic CJD, but the odds of two young men dying
at the same time in the same hospital are astronomical. The human victims
of British mad cow disease are also typically young. The Michigan deaths
raise many sobering questions: Could their TSE infections (transmissible
spongiform encephalopathy) have resulted from eating US venison, pork,
sheep or beef? Did they consume nutritional supplements made from animal
glandular tissue? Do their deaths, along with others including young hunters
Doug McEwen, Jay Whitlock and Kevin Boss, indicate that a strain or strains
of TSE from US deer, elk, or livestock are now infecting humans? Only time
and research will tell, but unfortunately the US government refuses to
provide sufficient research funding, refuses to adequately test livestock
for TSE agents, refuses to ban the feeding of slaughterhouse waste to livestock,
and will not require mandatory reporting of CJD cases. Read our 1997 book
Mad Cow USA, available as a free download.
SOURCE: USA Today, April 29, 2002
More web links related to this story are available at:
http://www.prwatch.org/cgi/spin.cgi?date=April%202002#1020056400
7. COVERUP AT THE WORLD TRADE CENTER?
http://ens-news.com/ens/apr2002/2002L-04-26g.html
In their resignation letters, the top two members of the Ombudsman
Office of the U.S. Environmental Protection Agency (EPA) have accused the
agency of covering up the existence of deadly pollution in the area of
the destroyed World Trade Center towers in New York. Emergency workers
who were sent to the scene and residents of Lower Manhattan are developing
serious, and in some cases, life-threatening respiratory ailments and other
health problems. Ombudsman Robert Martin's Earth Day resignation letter
accuses EPA Administrator Christine Whitman of withholding data about the
problem for personal gain. Whitman's husband is an officer at Citigroup,
which owns an insurance company that could have to pay out large claims
if the extent of toxic exposure at the 9/11 site becomes known.
SOURCE: Environmental News Service, April 26, 2002
8. MANAGING THE ENRON MELTDOWN
http://www.odwyerpr.com/0426hk_enron.htm
Hill & Knowlton, the PR firm that "managed communications" at Three
Mile Island and worked for the government of Kuwait to spin the war in
the Persian Gulf, has now been hired "to salvage Enron Corp.," according
to O'Dwyer's. Howard Paster, the White House lobbyist for former President
Clinton, is working on the account with a variety of other H&K staffers
with ties to both Republican and Democratic politicians.
SOURCE: O'Dwyer's PR Daily, April 26, 2002
9. PHILIP MORRIS SHEDS ITS SKIN
http://www.boston.com/dailynews/116/economy/Shareholder_vote_brings_Philip:.shtml
It's official: Philip Morris, the world's largest tobacco company,
has now changed its name to "Altria," from the Latin root for "altruism."
The Campaign for Tobacco-Free Kids isn't impressed. "No matter how often
a snake sheds its skin," they say, "it's still a snake." Despite an expensive
public-relations effort to change its image, "Altria" still markets cigarettes
to kids and plays unethical games with the public's health. Advertising
Age in its article "Behind the Philip Morris Name-Change Plan" quotes
Jeffrey Wigand, former vice president of research and development for British
American Tobacco's Brown & Williamson Tobacco Corp., "They spend more
money telling you what good they do than on the actual good they're doing."
(PM's name change prompted SatireWire to quip, "lung cancer today announced
it will change its name to Philip Morris.")
SOURCE: Associated Press, April 26, 2002
More web links related to this story are available at:
http://www.prwatch.org/cgi/spin.cgi?date=April%202002#1019797200
10. US MEDIA INTERESTS: CHAMPIONS OF PROFIT, PROPAGANDA AND PUFFERY
http://www.counterpunch.org/madsen0425.html
"A crisis without precedent is underway in the United States. And its
consequences will be far graver than those wrought by the U.S.presidential
election of 2000 and the terrorist attacks of September 11, 2001. The collapse
of the Jeffersonian 'free and uncensored press' in America endangers the
liberties of all Americans and, arguably, citizens from all walks of life
around the globe," write John Stanton and Wayne Madsen for Counterpunch.
In a far-reaching article, Stanton and Madsen look at how U.S. corporate
media has not only failed to examine boundless and money-making U.S. military
action, but it has become "the integral [operative] for U.S. war propaganda
and concomitant public indoctrination."
SOURCE: Counterpunch, April 25, 2002
11. 'CHERNOBYL-ON-THE-HUDSON' HIRES BURSON-MARSTELLER
http://www.odwyerpr.com/0425bm.htm
"Burson-Marsteller is handling the public and media uproar over the
safety of New York's Indian Point nuclear plant for the facility's owner
Entergy Corp," O'Dwyer's PR Daily reports. "Activist groups and the media
have criticized the safety record of the plant and its potential vulnerability
to an attack by an airliner in the wake of the Sept. 11 World Trade Center
tragedy. The Nuclear Regulatory Commission, in its annual review of the
nation's 103 reactors released last month, gave the Indian Point 2 reactor
its lowest performance rating. Larry Gottlieb, director of communications
for New Orleans-based Entergy, told this website [O'Dwyer's] that B-M was
hired 'mainly for the Indian Point issues, but its work now includes handling
the overall image of the company.'"
SOURCE: O'Dwyer's PR Daily, April 25, 2002
12. TERRIBLE TALES: THE MEDIA AND THE MIDEAST
http://www.mediachannel.org/atissue/mideast/
Are the ways most media report and discuss the Israeli-Palestinian
war making the crisis worse? Do accusations of media bias push people farther
apart? How can news stories help bring about peace? The MediaChannel offers
a compendium of news features and essays.
13. "PERCEPTION MANAGEMENT"
http://www.mediachannel.org/views/dissector/persuasion.shtml
PR Watch editor John Stauber and Hunter College Professor Stuart Ewen
recently participated in a panel discussion on the topic of "perception
management" and managed to make an impression on columnist Danny Schechter's
own perceptions of today's over-spun media environment. The influence of
PR, he observed, has some unintended consequences for us all. When spin
doctors "drive the news agenda" with "pre-fabricated messages," rational
public discourse starts to break down. "Think about the messages of the
terror war or the Israeli-Palestinian conflict," Schechter says. "Note
how each side defines words differently and uses them to shape core ideas
and massage perceptions. I am thinking of hot button words like 'evil'
and 'enemy,' 'terrorist' or 'resistance fighter,' 'militants' and 'martyrs,'
'incursion' and 'atrocity,' 'survival' and 'extinction,' 'security' and
'insecurity.' All of these terms are given different contexts. As a result,
warring communities lack a common language as well as common understanding.
After a while, one only becomes interested in those facts that support
one's views. Journalists are distrusted because they/we challenge conventional
understandings. And practiced pundits take over with a quick sound bite
or smart-ass comment. Soon context and caring disappear. Media becomes
more about posturing than informing."
SOURCE: MediaChannel.org, April 24, 2002
14. ACTIVISTCASH.COM PICKED FOR USA TODAY HOT SITE
http://www.usatoday.com/life/cyber/2002/04/23/hotsites.htm
Tobacco, booze, and restaurant industry front-group website ActivistCash.com
received "hot site" status in USA Today. "In the Internet age, all secrets
are open secrets. With gleeful abandon, ActivistCash.com reveals the diverse
and oftentimes surprising sources currently funding nonprofit activist
organizations. From Mothers Against Drunk Driving to Greenpeace," USA Today
writes. What's missing is ActivistsCash's own funding sources. Perhaps
disclosing $900,000 of start-up money from Philip Morris would have dampened
their "gleeful abandon."
SOURCE: USA Today, April 23, 2002
More web links related to this story are available at:
http://www.prwatch.org/cgi/spin.cgi?date=April%202002#1019538001
15. ENDORSEMENTS FOR SALE
http://www.nytimes.com/2002/04/23/business/23SEAL.html
The Child Health Corporation of America, which "says its mission is
to find the best medical supplies for some of the nation's biggest children's
hospitals," is "endorsing certain products in return for a percentage of
sales and, in some cases, shares or warrants from their manufacturers."
Nevertheless, "Manufacturers that receive the seal hold it up as a major
independent endorsement."
SOURCE: New York Times, April 23, 2002
16. MILWAUKEE SEWERAGE DROPS $3-MILLION PR PLAN
http://www.jsonline.com/news/Metro/apr02/35760.asp
Trade publication PR Week reports that critical news stories have caused
the Milwaukee Metropolitan Sewerage District (MMSD) to pull a $3-million
PR plan that "would have gathered community input for its long-range planning
process." The Milwaukee Journal Sentinel's reporting on MMSD's PR spending
led city commissioners to question the cost and details of the PR plan.
According to the Journal Sentinel, MMSD's "budget for publicity and lobbying
ranks fifth overall -- second among similar-sized systems -- and No. 1
in salary for its top communications officer, an informal national survey
of 19 sewer utilities indicates." MMSD's director of communications Mark
Kass' salary this year is $101,937. MMSD defends Kass' salary, saying that
"Kass' duties extended beyond communications to include managing the district's
Milorganite marketing program; its computer department; a household hazardous
waste pickup program; and records." Milorganite is MMSD's name for the
sewage sludge it markets as fertilizer.
SOURCE: Milwaukee Journal Sentinel, April 16, 2002; PR Week, April
22, 2002
More web links related to this story are available at:
http://www.prwatch.org/cgi/spin.cgi?date=April%202002#1019451602
17. BEER AND TERROR DON'T MIX (BUT WHAT ABOUT BUYING GAS FOR AN SUV?)
"Take an ad suggesting that doing illegal drugs can lead to terrorism
and add the word 'beer' and what do you get?" Advertising Age asks. "As
the Office of National Drug Control Policy discovered some very angry beer
wholesalers and brewers." The ad copy in dispute reads "Last night, I met
the guys for beers, went out for dinner and helped gun down 21 men, women
and children." The White House drug office says the ad is part of a series
showing how illegal drugs finance terrorism and is not meant to make a
connection between alcohol and illicit drugs. Earlier this month, Alaska
Senator Frank Murkowski came up with his own version of the fund-a-terrorist
trope. According to Reuters, Murkowski, arguing in favor of oil drilling
in the Arctic National Wildlife Refuge, told his colleagues that U.S. purchases
of Iraqi oil are funneled through Saddam Hussein to Palestinian suicide
bombers. "Each time an American goes to the gas pump he is funding indirectly
the suicide bombers," Murkowski said.
SOURCE: Reuters, April 9, 2002; Advertising Age, April 22, 2002
18. EPA BOOTS A WHISTLEBLOWER
http://www.pogo.org/siteone/siteonesstuff/p/environment/ea-020420-epa.html
The resignation of Environmental Protection Agency (EPA) Ombudsman
Robert Martin ends his long-running battle to preserve his office and its
ability to independently investigate cases where the agency mishandled
Superfund sites. His resignation came on the heels of actions taken by
EPA Administrator Christine Todd Whitman to disband his office, including
sending agents to confiscate his files and his computers, and to change
the locks on his office. For years, the Ombudsman has been deeply critical
of numerous EPA decisions regarding the clean-up of Superfund sites across
the country. Efforts to limit his independence began under the Clinton
Administration and dramatically escalated under Whitman's authority. Martin
says Whitman muzzled him for criticizing a sweetheart Superfund settlement
with a big investor in her husband's firm. According to the New York Times,
Martin's departure reflects "evident demoralization at the E.P.A.," where
he has "joined a parade of officials resigning in protest."
SOURCE: Project on Government Oversight, April 20, 2002
More web links related to this story are available at:
http://www.prwatch.org/cgi/spin.cgi?date=April%202002#1019278801
19. U.S., OIL COMPANIES OUST CLIMATE CHANGE SCIENTIST
http://www.guardian.co.uk/bush/story/0,7369,687650,00.html
The Bush administration, Exxon-Mobil and other energy companies successfully
connived behind the scenes to oust climatologist Robert Watson from leadership
of the Intergovernmental Panel on Climate Change (IPCC), the United Nation's
international scientific panel on climate change. Meanwhile, an extensive
research survey published in March confirms that global warming is already
affecting life on earth. "All the major biomes on Earth have been affected
by a temperature increase of just a little more than half a degree Celsius--most
of which has occurred during the last two decades," says Eric Post, one
of the scientists who participated in the study. "That such a small change
has had such an extensive effect is alarming when you consider that even
conservative estimates predict the climate will heat up at least two or
three degrees more."
SOURCE: The Guardian (UK), April 20, 2002
More web links related to this story are available at:
http://www.prwatch.org/cgi/spin.cgi?date=April%202002#1019278800
20. WAGING PEACE ON THE INTERNET
http://www.theregus.com/content/6/24705.html
In an intriguing essay, "Oxblood Ruffin" of the Cult of the Dead Cow
(an internet hackers' group) examines the struggle between political "hacktivism"
and government efforts to censor the Internet. "There's an international
book burning in progress; the surveillance cameras are rolling; and the
water canons are drowning freedom of assembly," he writes. "But it's not
occurring anywhere that television can broadcast to the world. It's happening
in cyberspace. ... China is often identified as the world's worst offender
with its National Firewall and arrests for on-line activity," but other
countries are also harassing Internet activists. On the bright side, more
and more groups are using the Internet in attempts to loosen dictators'
restraints. "Four years ago when cDc first started talking about hacktivism,
most Internet users didn't know, or care, about things like state-sponsored
censorship or privacy issues. But now the terrain has changed. Increasingly
human rights organizations, religious and political groups, and even software
developers, are entering the fray, each for unique reasons."
SOURCE: The Register, April 19, 2002
More web links related to this story are available at:
http://www.prwatch.org/cgi/spin.cgi?date=April%202002#1019192400
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